Evaluation.
My final music video was everything that I imagined it to be but better. Although I had one mishap with one of my actresses; The actress who replaced her actually turned out to be amazing and i’m actually really glad the footage of my first actress failed. My overall aim was to make a pop music video which not only empowered woman but also showed how men can empower women too. I really wanted to make it bright, colourful and fun which I believe I delivered really well.
How does your work compare with your chosen practitioner- Of course the quality of the film is not as good as my practitioners due to the fact they have used professional cameras and although the one I borrowed is really great quality it doesn’t compare to the standards of theres. I think if we are talking creativity my music video is up there with my practitioners due to the fact that its not like anything anyone made before. Its unique which I love and although I have taken inspiration from Todrick Halls 90’s Disney video It clearly has its own unique background and its fun because it links to the characters I have used in the videos story-lines which would mean younger audiences may enjoy my music video too. I think my practitioners would hire professional actors and pay them which would make them a lot more reliable. The makeup in Todrick Halls 90’s Disney and Jonas Akerlund’s Telephone was obviously a lot better due to the fact 80% of the makeup was done by myself and although I have a lot experience with makeup myself, I am not a professional makeup artist like Kayleigh, and the artists Todrick used on his video. My budget was fairly limited unlike both my practitioners who both had very large budgets due to being in the public eye. Therefore I think the creativity, colour and overall enjoyment of my music video is just as good at my practitioners but really not as professional due to my lack of funds and my lack of experience.
Did you make any changes-
The only change I made to my music video was changing one of my actresses. Unfortunately one my actress’s who was meant to play snow white cancelled on filming because of lack of communication on her behalf, therefore I had to call in my first backup. However because I left the spotlight on for filming the footage I had cut out part of Beths face. This meant I had to call in my third backup Bonnie who ended up being better than the other two. Although this meant I was under a lot more stress in the middle of making this film I am pleased it happened because my music video ended up being better than I even thought it could be.
Does the finished product appeal to your target audience-
I believe my music video met all my aims which was to make a music video that aimed at girls between the ages of 18-24. I think that although I have used Disney, the music video would appeal to my target audience because its fun and engaging. Its a pop song and lady gaga is one of the biggest selling artists at this moment in time therefore I think it really meets those aims.
how well does it reflect your skills and what you have learnt this year- I think this is the best product I’ve ever created. Before making this music video I had very limited experience with green screening. I had never transformed or clipped a shot. I had never split screened or used keyer and the effort that went into having 5 different people on screen all miming in sync with 4 different background and making them switch was so high I am shocked I didn’t cry once. The only experience I had with final cut pro was with my last years final major project and my corporate video that I made when coming back to college. The skills I learnt from making those two videos were to cut footage in time with music and to color grade therefore I think this music video really reflects the skills I have learnt because in a way I actually learnt most of my skills playing around with my music video footage and learning as I went along. I am so proud of this video and the fact I can say that I did the makeup, made the costumes, filmed and edited it all by myself is awesome.
Next time I would defiantly find backups for all 5 of my actors, of course one of my actors was myself therefore I could of course rely on myself but I think it would have meant I was a lot less stressed if I had done so. Next time I would also hire a better camera and ask Kayleigh to do all 5 of our makeup however This would mean next time I would need a much larger budget. I learnt the difficulty that goes into making a original music video because nowadays its the music videos that are weird and wacky that do well because they are so memorable. I would make sure I have more footage than I needed because I had to include some clips of me joking around in the music video and although this luckily still worked and looked good It would have been a lot better if I had filmed more than I could have. I would also make sure I had my own hard drive because It would mean I wouldn’t have to worry about putting it on other peoples and making sure my film is done before I have to hand it back in.
If i’m talking about how this music video has effected me personally I think any experience with making a media product can only develop you as an individual media practitioner. Making this music video has made me a lot more confident in my own ideas however only when making music videos. If somebody asked me to make them a music video thats location based or green screen based I would feel one hundred percent confident that I could deliver a fantastic product, however asking me to film a art film or a short film and I would struggle. I put this down to chosing to create every possible type of film, but art and fictional. Although this may become a struggle when being thrown into the depths of university I am somebody who tends to teach herself as I go along therefore I won’t be phased. I am hoping to create a short film in the summer so I have more experience.
Overall I am very pleased with my music video. I am so proud that I made this and Its better than I thought it would be. I am very sad to be leaving Exeter College however I am confident that I have learnt skills for a life time that would help me when going on to university in September.
Screening
I screened my work to 9 people all between the ages of 18-24. I chose to screen it from youtube in groups of 3 and 4 because I wanted to see how a group of people watching interact with each other whilst watching it and how although all shown in the same location and same way they all have different opinions.
This week I showed my target audience my music video this was there opinions. I decided to show both girls and boys because although when researching into lady gaga it said the target audience would be mainly girls I think theres a lot more to it than just a lady gaga song and because it involves Disney, color and aesthetically pleasing clips and also because it had both genders in it so it would be interesting. to see how the opinions vary. I believe both girls and boys at around the age of 18-25 would enjoy it.
Magdalena Gaik 18 –
I really like how you used more than one person, the green screen editing was really good. What I loved the most was the costume and makeup. If I could sum it up in one word it would be awesome.
Jessica Church 22-
I think it was edited really well and the makeup looked great. I couldn’t easily link it to a typical lady gaga music video but in a way that works because as an artist she is always trying to do something crazy and different. I have never seen anything made like this before its very original. If I could sum it up in one word it would be unique.
William Moses 19-
The music video is really well edited and you would think it was made by a professional. Its really unique and I think what really stands out is the thought that’s gone into it. The detail you have gone into with linking the characters to the lyrics is really cool and I think it shows how creative you are. If I could sum it up in one word it would be creative.
Sam Genduso 18 –
I think it was really good. The use of green screen is like nothing else I’ve seen. The makeup that has been done on Harrison is great and i liked the fact you got a professional in to do it because it really adds to the overall feel of the film. If i could sum it up in one word it would be Really-Good.
Liam White 20 –
I really love the use of green screen in the music video especially the flying carpet scene. you would thin university students would be doing things like that so i’m really impressed. i thought the makeup looked really professional and I was really impressed. I think the music was a really good choice, If I could sum the video up in one word it would be interactive.
Jamie Cook 19 –
The video was really creative and it was clear that there was a link to Disney throughout it. The use green screen was awesome. I didn’t find the Pinocchio scenes funny but I think that’s just my personal sense of humor. If I could sum the video up in one word it would probably be random.
Kayleigh Blackmore 22-
The video was really not what I was expecting. I did the makeup for Harrison and when Shauna was explaining her idea to me my initial thought was this is crazy and I couldn’t see how Disney princesses and a Lady gaga song could work but for some strange reason it does. I was amazed at the thought that went into it and I didn’t realise how creative Shauna was. I loved the makeup and costumes and overall I thought the video popped with color. If I could sum it up in one word it would be creative.
Molly Tregedeon 22 –
I really liked the use of different background and they clearly linked to the characters. I liked how the lyrics linked to the characters. I think it it worked well and the only criticism I have is that I think there should have been more clips of Harrison.
Harrison Webster 18-
I really enjoyed being in this music video and the overall video is awesome. Some of the miming is not spot on but it isn’t too noticeable. I like the bright use of color and green screen effects are superb. It I could sum the video up in one word It would be magnificent.
I can use this information for my future films because it shows what boys/ girls at this ages can admire and pick up on in a music video.
PRE-PRODUCTION WORK / FMP
Shot List
Budget
StoryBoard
Consent Forms (actors)
FMP Pitch
Focus/ concept. My music video will be to the song Lady GaGa Do what U Want Ft Christina Aguilera . Although the song is about the struggles of the celebrity industry and the horror of the press I have interpretated the lyrics in a different way in order to because controversial and interesting which is what Lady GaGa likes to achieve in her music videos. She likes to interoperate sex into her music videos but at the same time have a meaning or logic to the music video which inspires her audience to think.
For my music video I will be splitting the song into 6 sections. This has been split into verse 1, Chorus, Verse 2, Chorus, Bridge and the last chorus. I have 5 different characters in my music video. These characters are all inspired by famous disney characters. The 5 characters I have chosen are Queen Elsa, Ariel, Pinocchio, Snow White and Princess Jasmine. I chose these 5 characters because they are easy to link to the lyrics.
[Verse 1: Lady Gaga]
I feel good, I walk alone
But then I trip upon myself and I fall
I, I stand up, and then I’m okay
But then you print some shit
That makes me want to scream
Verse 1-
[Pre-Chorus: Lady Gaga]
So do what you want
What you want with my body
Do what you want
Don’t stop, let’s party
Do what you want
What you want with my body
Do what you want
What you want with my body
Write what you want
Say what you want ’bout me
If you wanna know that I’m not sorry
Do what you want
What you want with my body
What you want with my body.
For this verse I have chosen to have a dark Queen Elsa miming the lyrics. This is because The lines ‘ do what you want don’t stop this party’ This can be easily linked to the fact her frozen powers are exposed at her coronation party. It can also be linked the the characters storyline with the lyrics ‘Write what you want, Say what you want ’bout me, If you wanna know that I’m not sorry’. This can be linked to the fact that the villain in the film ‘ The Duke of Wesleton’ is constantly after elsa because he wants to expose her secrets. The also tells everyone how evil she is. She could be singing these lyrics to him and the world saying think what you want about me but you can’t have my heart or head.
Chorus-
You can’t have my heart
And you won’t use my mind but
Do what you want with my body
(Do what you want) with my body
You can’t stop my voice cause
You don’t own my life but
Do what you want with my body
(Do what you want) with my body
For this part I have chosen Ariel to be miming the lyrics. This is because you can link two of the lines to the story of the little mermaid. In the film Ursula the Sea Witch who is Ariels Auntie promises to remove Ariels tale and give her the ability to be human instead however In this process removes her voice. However Ariels mind is her own
‘you won’t use my mind but do what you want with my body’ – Ursula can’t have her mind but she can do what you want with her body.
‘You can’t stop my voice cause you don’t own my life’- Ursula stole her voice but Ariel gets it back therefore In a powerful fierce way Ariel is saying you can’t have her voice.
Verse 2-
My bones hurt
From all the shows
But I don’t feel the pain ’cause I’m a pro
I, I sink in
And then I’m ok,
‘Cause my body belongs to you when I’m on stage
I have chosen to have the character Pinocchio because the lyrics can link to his story. In This his story Pinocchio is a puppet who is owned by a clock maker. The owner wishes upon a star that he had a son and therefore over night Pinocchio becomes a real boy, a part human part wooden boy. He is lured by some villains to become a star however he is used for money and locked up in captivity. The lyrics can link to his story. Lines such as
‘My bones hurt, from all the shows but I don’t feel the pain cause I’m a pro’ –
Pinocchio becomes a star in the film therefore is relating to the struggle of being star and being worked till his bones hurt but in my music video he wants to be a star. The lyrics are sarcastic saying ‘he doesn’t feel the pain because he is famous’ this is irony and it making a point that celebrities have feelings too because they are too human.
The line ‘ cause my body belongs to you when I’m on stage’ can be linked to the fact Pincchio is too on stage and also that now he’s a performer the audience owns him and he is not his own person. This is too irony.
Pinochio, Ariel and Elsa Split Screen.
So do what you want
What you want with my body
Do what you want (Ooh, do what you want don’t stop let’s party)
Don’t stop, let’s party
Do what you want
What you want with my body
Do what you want
What you want with my body
Write what you want
Say what you want ’bout me
If you wanna know that I’m not sorry
Do what you want
What you want with my body
What you want with my body
Because this part of the song is sang as a duet I will be split screening Elsa, Ariel and Pinocchio to excite the audience because I wanted to symbolise the overlapping in the music on screen.
2nd Chorus-
You can’t have my heart
And you won’t use my mind but
Do what you want with my body
(Do what you want) with my body
You can’t stop my voice cause
You don’t own my life but
Do what you want with my body
(Do what you want) with my body
For this part of the song I have chosen Snow White to mime the lyrics. This is because the chorus can link to her story too. In snow white her evil step mother becomes extremely jealous of her because the evil step mums magic mirror declares snow white to be the fairest in the land meaning she is perfect. This angers the evil step mum and because of this she sends a huntsman to kill Snow White by stabbing her and she wants him to cut out her heart and bring it to her to keep.
You can’t have my heart and you won’t use my mind’ This is Snow White saying that you can’t have her heart or mind meaning you can’t kill her.
You can’t stop my voice cause you don’t own my life but do what you want with my body’ This is Snow White saying to her step mum that she doesn’t own her life and she is her own person. And that she can be mean about her as much as she can but it won’t affect her because she can’t take her voice or life.
Bridge-
Sometimes I’m scared I suppose
If you ever let me go (aah, aah)
I would fall apart (apart)
If you break my heart (ooh)
So just take my body (body)
And don’t stop the party’
For this part of the song I have chosen to have Princess Jasmine mime the lyrics this is also because this part of the song can be linked to her story. In Aladdin, Princess Jasmine is a feisty princess who is being set up to marry a villain, she falls in love with princess aladdin however Aladdin has actually wished a genie to become a princess but however is only a poor Arabian man. In they’re words a ‘Street Rat’ because he steals from markets. The lyrics can link to the story because
‘Sometimes I’m scared I suppose if you ever let me go’ – She doesn’t want the kingdom the judge her if she marries Aladdin.
‘ I would fall apart if you break my heart’- For this she is saying to Aladdin that she would cry and fall apart is he left her.
‘ So just take my body and don’t stop the party’- She is singing this because she is confident in her decision to marry Aladdin and that he can just take her body, meaning she is all his and she is telling the Kingdom to party which is showing she is joyful and excited.
For the final Chorus I will be mixing all 5 characters by split screening in a variety of different angles and shots to appear exciting. This is because its sang as a duet with overlapping riffs so I want to portray this on screen to excite viewers.
The music video will empower woman and also show a more dark, confident powerful side to disney. It will be colourful, inspiring and overall I want the audience to feel wowed after watching it.
Run Time-
The Music Video will be 3 Minutes 36 seconds long because thats how long the song is.
Target Audience-
My Target audience would be 18-24 year olds, aiming at girls. Aiming demographically at
C2, D and E because most people at 18-24 are university students and will be likely to go out to clubs which will most likley be playing Lady Gagas music.
I think my music video will be aiming at Explorers, Succeeders and Aspirers. This is because my music video could aim at explorers because my music video has 5 different actors dressed up in disney inspired outfits with disney inspired hair and makeup linking them to well known characters from disney movies therefore a younger audieince may recognise and enjoy this music video. It will aim at Succeeders because the music video empowers women and men, but mostly women which may inspire viewers to be more confident and seek control of their lives. Finally, My Music video will aim at aspirers because the music video is highly focused on makeup, fashion and hair which an aspirer may enjoy. Aspirers are materlistic and orientated to image meaning the music video will attratct and aspire them to try out the makeup etc themseleves.
Inspiration – This idea for the music video actually as cliche as it may sound came to me in a dream. I was listening to the song late at night and it led to me dreaming about the song and how cool it would be if I could link the lyrics to something completely different that you wouldn’t think of when listening to the lyrics. One of my practitioners Todrick Hall was my main inspiration for my music video. I have a deep love for his music video to 90’s Disney. I love the colour, exciting split screen shots and the overall aesthetic. From this music video I took costume inspiration, I have taken on the idea of making my own animated backgrounds and have also taken inspiration from how they have split screened it.
Key Conclusions of Research- I researched into similar videos to the one I wanted to make. I learnt how to create a star persona and how to attract an audience without having a narrative. I will be doing this through split screening and keying the screens smaller so they’re multiple screens on at once. I have also looked into how much it would cost me to make the music video which means I can prepare finically. I looked into how other music videos have been made by students in the same box as me. Ive realised through research that I will be ordering a Ring Light because I liked the way it looked on screen. It made the characters faces bright and glowy which I think looked really good and very professional. I researched one music video which looked very unprofessional due to the quality of camera and amateur shots make it look like a student has filmed it. I want my music video to look like a professional production and not some amateur work by a non experienced student. I want to show off what I can do and show off my creative flare.
Production Schedule-
20/02- 24/02 February – complete first part of brief (proposal) Find Actors/ Actresses.
01/03 – March- Begin Journal entry, begin research into practitioner (Lady Gaga). Present proposal to class.
02/03 – Research into Previous lady gaga music videos and look into her fashion and style of music videos. Research into previous Lady Gaga controversies.
03/03 – 06/03 – Research into Miley Cyrus, Ariana Grande and Todrick Hall her competition for this music video. Learn how to create a star persona.
08/03 – 10/03 – Write a detailed blog post about my target audience. look into legal and ethical issues that might occur if I made this music video. Write a blog post about budget and costs for this music video and where the money is being spent, and how much it would cost if I was making it for real. ( If I were really working for Lady Gaga )
13/03 – 16/03 – Research concepts and ideas related to music video. aka the press, celebrity break downs etc. Write a blog post about all props, costumes and media equipment I will be using.
17/03 – FMP TEST SHOTS.
18/03 – 23/03 Edit and play around with FMP test shots. Learn how to colour grade and split screen. Try out flying carpet green screen idea.
23/03 – 24/03 – write and finalise pitch, Perform Pitch to class.
27/03 – 29/03 – Create Storyboard for music video and remix music ready to use for FMP.
30/03 – 05/04 – finish music. Buy/ make all costumes and props needed.
06/04 – 07/04 – Write risk assessment and Cast and Crew List.
08/04 – 09/04 – Write a blog post about green screen and my experience with it.
15/04 – 23/04 – Film Bryonys part on the 19th of april 10.45-12.15, Take album cover shots and promotional single shots.
24/04 – 28/04 – Film Taylors, Magdas, Shauna and Harrison. begin animating backgrounds.
1/05- 5/05- finish editing backgrounds and start editing footage. COLOUR GRADE
8/05- 12/05- Editing fmp
15/05-18/05- Editing fmp
19/05- Spend whole day colour grading FMP. Making sure its perfect.
22/05- Take Music Video Cover in TV studio.
23/05- 26/05- Finish evaluation and final major project.
Legal and Ethical Issues/ FMP
When looking into legal and ethical issues I firstly decided to remind myself what legal issues in music videos meant.
Legal Issues.
BBFC: British Board Of Film Classification
The British Board of Film Classification is a body which has classified cinema films since it was set up in 1912.. It has also classified videos and DVD’s since the Video Recordings Act was passed in 1984.
If a video contains one of the following,
- Drug misuse
- Dangerous behaviour presented as safe
- Bad language
- Sexual behaviour and nudity
- Threatening behaviour and violence
Then you would have to send it to the BBFC and they would classify it and give it a rating. If your video doesn’t contain these things then you wouldn’t need to. After investigating into my idea for my music video and people who have done similar I found that practitioner Todrick Hall had problems with his music video ‘ Beauty and the Beat’ because he used Disney characters and a Disney song and because of this had to put the video on a channel with 0 subscribers to avoid a legal battle. He was worried Disney would sue him because he was choosing how a Disney character would be portrayed and using his massive platform which could allow people to take a different view on the Disney characters leading to them losing money. However because my music video is portraying all of the Disney inspired characters in a positive way I don’t believe It would suffer legal issues. The song ofcourse If this wasn’t being made for educational purposes would have to be asked and permitted to be used. The only legal issue it would have would be the few swear words used in the song however with it only being one word I don’t think it would be a problem. Other than the odd swear word my music video doesn’t contain any of the above therefore I made the decision that I would not need to send my music video in to the BBFC because I would just have to beep out the swear word when put in the charts and have a separate explicit version. Other than this, the music video would be the exact same for both versions of the song.m
Ethical Issues
In my music video I believe I have two ethical issues in my music video. One ethical issue is that it will defiantly receive a younger audience due to the characters in the music video being Disney inspired. Young people may recognise them and therefore receive the wrong message from the video. In 2017 young people; typically girls watch stars in music videos and look up to them as role models. I have chosen all 5 of my characters to be wearing perfect makeup and costumes and younger people might believe that in order to look attractive they need to look just like this. Although this is not an illegal issue, it may cause some problems with some people, for example parents of younger girls and therefore it is an ethical issue. The other ethical issue is that people may interpret the lyrics as being about sex. Although this is not 100% inaccurate, the main focus of the lyrics is actually about the press and struggles of being a star and that people can say whatever they want about her because in the end of the day they can’t have her heart or her mind. However Because I am using characters who will be glamorised and sexy in the video and also with the song being called ‘ Do what u want ( with my body)’ People, especially parents of young Disney loving children may find this controversial because they might believe that the video is setting a bad example to their children despite the fact the video overall is actually empowering women and showing that men can can empower women too.
Technical Requirements & Cost and Budgets.
If I were making this music video for the real Lady Gaga I would Start by hiring my actors and actresses. I used a star scouting website and decided these 4 actors would be perfect for my music video. They all charge 200 pounds per day.
I would hire out these two cameras to give two different feels/ effects. together they would cost $650 pounds per day to hire. I would be filming for 4 days therefore for camera hire overall it would cost $2,600 pounds. So far this music video would cost me 6,600 pounds.
For a hair and stage makeup artist I would hire Kristen Griffins. She is based in London and hires $200 pounds a day due to the price of products she would have to use and overall for her talents. This would cost $800 pounds a day.
So far this would cost me $7,400 is I were to film for four days.
I would hire this man as a cameraman and director of lighting. http://adamcarroll.co.uk I’m not sure how much he would cost for a day however I have messaged him to find out. Its average for lighting like these to be hired out for £75 per day.
I would also hire these two types of light. The LED light would cost me £13 a day and the redheads would cost me £32 pounds for 3 lights for one day. If I were to be filming for 4 days in a row this would cost me £345 adding up the total to £7,745
I would need a green screen for my music video. I looked into hiring this from
It would cost me £445 per day so very expensive. Instead I would chose to buy one myself and it would cost me £33 off amazon UK.
To edit I would use my mac book pro and final cut pro which would cost me nothing.
Overall If I had a unlimited amount of money to spend and were making it for the real Lady GaGa the music video I imagine would roughly cost me £9000 because I would have to hire runners, rent costumes and find props etc.
MY FMP MUSIC VIDEO COSTS AND BUDGETS.
For my FMP so far I have spent £30 this is due to makeup, hair and costumes and I have paid for a led light. Overall my budget is £50 pounds and I will not be going over this.
Camera wise I will be borrowing a friends Canon 700D and borrowing a tripod and lighting from my learning resource centre in my college building. We are also very lucky to have a TV studio which is equipped with professional cameras, lighting a white screen, black screen and green screen. I will be using a Green background for my music video because I will be featuring self made animated backgrounds for my shots. My whole music video will be filmed in front of a green screen therefore this will not cost me any money.
All actors are volunteering therefore will not cost any money at all however, to do there makeup I have paid a family friend Kayleigh Blackmore to do both makeup and hair. This cost me £20.
Costumes have cost me only £4 so far due to outfits being found in vintage stores and charity shops. All other costumes are owned by the actors.
I will be ordering a Ring light to use for FMP because it brightens the face of the actors on screen and give the makeup they are wearing a shimmer effect which I think looks amazing on screen.
Final Major Project Test Shots.
For my test shots I wanted to see how my makeup looks for the characters would look under lighting and on camera. I specifically chose the mermaid makeup look because its very glowly and I wanted to test out how the glow would look on camera. This is the finished look
This is a awfully put together video of how I achieved this look.
This is another makeup look for another character. I tested it out infront of a ring light and the finished effect is glowing which is exactly what I hoped for.
Research Evaluation
When researching into the idea of making my music video I decided to chose two practitioners who have made videos similar to mine, research into competition for Lady Gaga who sings that song I chose to make a music video for and also look into competition for me at this moment in my life. I also looked into different concepts and ideas that would help make my music video the best I could make it.
I found looking into my own competition really useful because i was watching music videos that people doing the same course as me were making. It meant I could really take ideas and what I would do and wouldn’t do because we all had the same funds and same equipment. I liked one of the music videos I looked into because it was colourful and bright which is exactly what I wanted the main focus of my music video to be. It was also interesting looking into my practitioners because I could take inspiration from Todricks Halls 90’s Disney which I took initial inspiration from, and also Akerlunds Telephone by Lady Gaga because the way he has colour graded it and made it pop with colour is what Inspired me to really focus on the use of effects and colour with my music video.
I didn’t use any of my competition for Lady Gaga research because I didn’t need too. Although it was helpful a bit because It meant I could learn about the characteristics of a typical Lady Gaga music video, I could do this by researching into my practitioner Jonas Akerlund. I didn’t need any of this research to create my music video but however I did learn more about stereotypes to use and also that I needed to make it fun and wacky in order to be a success. Some of the concepts and topics related to music video that I researched into were not as useful as I thought they would be. I didn’t need the meaning behind the lyrics or to look into the history of Disney. Although this did educate me more about Disney I don’t think I necessarily needed it in order to make my music video therefore this research was not as useful as the other research I did.
Overall I think its really important to do as much research as you can before making a media product. It is useful to know your target audience because this helps you to create a product that this target market will really enjoy. Its also important to hear peoples opinions on your product and although they might not always be positive its helpful because It can mean you can make changes so its a more successful product. I lot of my research was really helpful in order to make this music video. Some of my research wasn’t trustworthy because I used sites that could be edited by the general public. I really enjoyed watching my competitions music videos and and also looking to famous directors/ producers videos that I can take inspiration from. This helped me decide exactly what I wanted and means I can now go on to make my storyboard. Although some of the research I did was probably unneeded i’m glad I did it because its made me feel more prepared for when I film my music video.
Concepts, Ideas and Topics Related
Female Empowerment-
Empowerment refers to increasing the spiritual, political, social or economic strength of individuals and communities. It often involves the people developing in their own confidence therefore being empowered.
Empowerment involves a person:
* Having decision-making power of their own
* Having access to information and resources for taking proper decision
* Having a range of options from which you can make choices (not just yes/no, either/or.)
* Ability to exercise and be assertive when it comes to decision making
* Having positive thoughts and the ability to make positive change
* Ability to learn skills for improving one’s personal or group power.
* Ability to change others’ perceptions by democratic means.
* Involving in the growth process and changes that is never ending and self-initiated
* Increasing one’s positive self-image and overcoming stigma
I will portay female empowerment by expressing emotion and confidence through my actors. I will do this by usuing facial and physical expressions that the audience will recgonise as confident. The lyrics are powerful and full of feircness and 4/5 of my actors are women.
Disney-
The Walt Disney Company, commonly known as Disney, is an American diversified Multinatoinal Mass Media and entertainment corporation, headquartered at the Walt Disney Studios in California. The company operated under the names The Walt Disney Studio and then Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and Online Media.
In addition, Disney has since created company divisions in order to targer more mature content than is typically associated with it’s family-oriented brands. The company is best known for the products of its film studio, Walt Disney Studios, which is today one of the largest and best-known studio in American cinema. Disney’s other three main divisions are Walt Disney Parks and Resorts, Disney Media Networks, and Disney Constumer Products and Interactive Media.
The Problems with Disney films-
Disney built its massive Princess empire ; which now stretches from 1937’s Snow White to 2017’s Moana by making the dark stories of the past and cleansing them. From Snow White to The Frog Prince, Disney edited out fairy tales of their inherent horror and changed it to a policy of “Happily Ever After”. The darkness was cleansed, but despite the company’s best efforts, a social darkness has remained.
Disney has a sad history of gross racial stereotypes and highly problematic female characterizations. For example, The little mermaid when Ariel gives up her voice for the man she loves. Unfortunately, Virtually every Disney princess has received a redesign that makes her look more like the others: Narrower jaws, larger eyes, smaller noses, and waists narrowed so drastically that the characters look as if Disney has marched them into a plastic surgeon’s office for liposuction and rib removal.
These redesigns are in conflict with the films, which show Mulan hating the matchmaking makeup put on her, or Merida violently tugging at the oppressive fashions she has to wear. The redesigns come after the films which means that the ultimate message is that these characters have found happiness in this restrictive femininity, as the nonstop Disney marketing that young children are subjected to on a daily basis begins to become a reality and young girls and guys are being taught that a boys role is to look after a woman , and a womans role is to look perfect, give up hobbies to love her man, and to clean and cook to be the perfect woman. They need to prove themselves to be the perfect woman in order to gain a husband but however when they are a damsel in distress the man will always over power and save them because that is what a mans role is. This causes a lot of controversies espcially with it being 2017 where the fight for Feminism and Equlaity strongly fights on.
Meaning beind Do What U Want –
“I feel good, I walk alone / But then I trip upon myself and I fall / I, I stand up, and then I’m okay / But then you print that s–t / That makes me want to scream.”
Gaga has said that the song is about the strength of the mind replacing that of the body. So on one level, it’s about the media’s words being like a whip to her body. They attack the body, but the flesh is temporary and the gossipers and critics cannot attack her mind. It’s as though the media gets off on knocking her down. Lady Gaga is walking tall and confident; then she gets trashed by the media with their cruel words and inaccuracies.
“So do what you want / What you want with my body / Do what you want / Don’t stop, let’s party.”
No, it’s not about having wild and crazy sex. No matter what “they” say, she’ll keep having her party aka her good time and her life. Their words won’t stop her.
“Early morning, longer nights / Tom Ford, private flights / Crazy schedule, fast life / I wouldn’t trade it in / ‘Cause it’s our life…”
So while the media assessments are impossible to drown out, she is accepting it as an occupational risk. She lives the glamorous, luxe life and the trade off is the media nonsense. She’ll take it, since it means she’s also wrapped in tom ford clothing and jet-setting.
“You can’t have my heart / And you won’t use my mind but / Do what you want (with my body).
I can’t deny that there is a carnal element of the song that makes me think this is meant to have a slight euphemism to the song. Aka SEX!
“Sometimes I’m scared I suppose / If you ever let me go / I would fall apart / If you break my heart / So just take my body / And don’t stop the party.”
There’s a lyrical shift here. Gaga furthers the sexual and relationship metaphor. I think it’s about a relationship that is purely physical and carnal. But, the deeper meaning is that while Gaga might hate the gossip and tabloid media, she accepts it and although she hates the fake news the tabloids write about her if they were too ‘ let her go’ it would ‘break her heart’. It could also be interpreted as gaga accepting that broken hearts may come along if it means that the fame party continues. It’s a small price to pay for her luxury life.
Aspirers-
I have chosen this advert for the aspirers audience as they are youngand would care about their apperance a lot in the sales job world. This adverts tries to sell us make up products from the Avon brand which is ever lasting, this could convince young audience to buy this product as they would want to look beautiful. It is more fashionable and attractive to buy these product for a young target audience as they would wear make up more than other audiences. The product uses famous ideology to attract the audience such as using Reese Wetherspoon to promote the product, therefore more peopel such as the female audience will be interested in buying the product.
Shauna Church 