Presentation1– My Ted Talk Presentation
ted talks script– Ted Talks Script
Name of source– Ted Talks Source Table
Genre is the style of different media products. Its used as a sales tool as everyone has a different taste in films etc and it categorises them into different groups like horror, thriller, comedy, romance which informs people about what kind of things they should expect from the film, for example in horror they look for excitement and fear, which is usually presented by linking sex with death.
Representation is a description or portrayal of something or someone in a particular way. In media it is often picked which means that we are only hearing what we want to hear and media texts are usually not ‘real’ or they are edited. The reality isn’t presented, its re-presented which means someone selects and constructs media texts for political and cultural reasons.
Example : Men in video games are represented as heroic and powerful however girls are represented as less important and sexy, seen as objects.
The male gaze theory – Laura Mulvey : In films the male gaze occurs when the audience is put into the perspective of a heterosexual man. A scene may focus on the curves of a woman’s body, putting you the viewer in the eyes of a male. However it is only the male gaze theory if these curves are highlighted with specific conventions such as slow motion, deliberate camera movements or cutaways. The theory suggests that the male gaze denies woman human identity and presents them as objects to be admired for physical appearance. The theory also suggests that woman can more often if not only watch a film from a secondary perspective which is a males perspective. Often in films the female has no real importance herself, its only about how she makes the male feel or act and thats the importance. The male gaze leads to HEGEMONIC IDEOLOGIES within our society.
Hegemonic means ruling or dominant in a political or social context. Mulvey argues that as women in media are presented from a males perspective females start viewing and objectifying themselves but also other women as a male would.
She also states that the role of a female in a narrative has two functions
1)As an erotic object for the character within the narrative to view
2)As an erotic object for the spectators within the cinema to view
Narrative explores the way you tell a story
Audience– people that consume (watch/play) different media texts.
A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
These days the audience don’t usually pay for viewing anything which means the films are usually ‘stolen’ from websites that give you the opportunity to download free movies.
Desensitisation-vs-Catharsis: The ultimate aim of the ancient Greek tragedy was to effect catharsis or emotional transformation. That is more generally the ethical function of literature: confronted with the change of destiny of the characters of a drama or a novel, the reader is forced to question fixed opinions, thus enlarging his or her moral horizon.
Desensitisation is the opposite of catharsis. It is the term used to describe the numbing of emotions that results from the repeated viewing (or experience) of something horrible. The modern media, and especially war reporting, have often been criticized for having precisely this effect: when presented the same bad news repeatedly and in the language or image of hyperbole we become insensitive and no longer want to care.
Technology-(in digital media)
Production, Distribution, Exhibition- Explores issues that come up at different stages of making and releasing a media product.
production- Budget, technology used, issues about where and how it was made.
distribution- How did it get to audience. who payed for it to get audience?
Exhibition- Where and how was the text consumed? cinema/online/Tv?
Explores Marketing and Promotion-
Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P’s: price, product, promotion, and place.
How was the text advertised?
How did audience find out about it?
How successful was the promotion?
Was there any controversy?
Abstract –
For my Ted Talks I chose to look into the questions that is : Does Reality Television have a positive or negative impact on british society. I chose this because I am a huge fan of reality television espcially with shows such as the only way is essex, made in chelsea and keeping up with the kardashaians. The shows are left on cliff hangers each week and full of drama and lavish lifestyles which attracts an audience and leaves you wanting to see more. I chose to look into this topic because I beleive reality televison is taking over all channels and slowly becoming the dominant style of programme. Its addictive and people can become obsessed over it. There has been many different interviews on breakfast shows showing someone who wants to surgery and spend hundreds of pounds in order to live and look like they’re favourite reality star. This is can lead to emotional and physical problems and I want to look into this because it really intrests me. I think reality television makes you think that you have to act and dress in a certain way to look ‘perfect’ and to have a ‘perfect’ lifestyle. Being a guilty viewer of reality tv I really want to look into what it is that is so speical about it and how it came about. I also want to look into how it can make positive changes to peoples lives. I want to look into such such as how clean it your house, and gameshows such as britians got talent and see if these shows have a positive or negative effect on the public. Is it postive becacuse its inspiring people to showcase their talents and make a healthy change to their lifestyle or is it negative because it enables people to make judgement and laugh at the state of peoples homes and also take the mick out of people who think they can sing/ dance and may be slightly dilusional. I will make my powerpoint fun and engaging and include videos to back up my opinoins. I want to look into the term ‘shaedenfreude’ because I have heard this term before and I think it fits with my topic of reality television having a negative or p0sitive effect on british society. I think some shows such as big brother allow the audience to laugh at celebritys misfortune and I would like to explore this concept in a lot more deph, I will do this by looking into british television shows that humiliate celebritys and put them through horrible and embarrasing situations that any human would find distressing. Overall I am really excited to explore this topic and I will be using a large variety of sources such as books, aritcles and youtube videos to find my information. There is a lot of information about this topic on the web which means I can go into large detail about the topic and as I learn about it, find out my own opinion on whether reaality television has a negative or positive effect on society.
Shauna Church 